MoFi Marketing Campaign
Case Closed: Engagement Secured
MoFi is a regional nonprofit financial organization that provides flexible loans to businesses, projects, and communities unable to access traditional bank financing. As their agency of record, Gecko serves as MoFi’s external marketing team—developing everything from brand strategy and collateral design to digital advertising, video production, and campaign execution.
As MoFi expanded across the Mountain West, word-of-mouth referrals from lenders were no longer enough to keep the brand top of mind. They needed creative campaigns that broke through the noise, clarified their value to borrowers and partners, and consistently reflected a unified brand voice.
Gecko responded with bold, narrative-driven campaigns that blended humor, intrigue, and emotion. Most recently, “The Envelope” series—an episodic, cinematic campaign—turned MoFi’s loan process into a mysterious adventure, symbolizing the critical role lenders play in delivering opportunity. Each piece was crafted as a tactile experience, complete with props, packaging, and storytelling that captured attention in a crowded financial landscape.
Homestretch Pickleball Campaign
1930s Field Agent Campaign
“This is perhaps the most creative and intriguing marketing [campaign] I have ever seen. It is being passed around the bank right now and everyone is rather interested to see what is next!
Chad HopkinFirst Bank of Wyoming | Vice President, Branch Manager
