Creative Director
Jake works at the intersection of design, product, and user experience. He holds a BFA in Visual Communication Design and has spent his agency career across B2B, B2C, CPG, medtech, fintech, universities, civic/government, tourism, and luxury ecommerce, giving him range across very different audiences and business goals. His work spans brand identity and visual design as much as product, from logo systems and visual language to the campaigns and touchpoints that carry a brand’s voice across every channel. On the product & UX side, he relies on testing, user insights, and analytics to build user journeys that work for diverse user sets, not just journeys that look good on paper.
As Creative Director, Jake guides brand identity, digital experience, and UX at Gecko through a collaborative process, always working toward creative that is beautiful and easy to understand. He shapes a brand’s visual identity as closely as he refines its user flows, moving from a logo system to a checkout flow without losing sight of the strategy underneath. Every project stays grounded in how real people see it and use it.
