MoFi
Design That Lends Confidence
MoFi is a regional nonprofit that provides flexible loans to businesses and communities left out of traditional financing. To communicate trust, credibility, and mission clarity, a strong brand presence is essential. As their agency of record, Gecko has developed core identity pieces and print collateral—from logo refinement and handbooks to displays and outreach materials—that help MoFi show up confidently in every space they operate.
Inconsistent branding across print, digital, and in-person materials left lenders unclear on MoFi’s role and borrowers unsure whether they qualified. Fragmented visuals and messaging weakened recognition and trust.
We unified MoFi’s brand—refreshing the logo, standardizing color and typography, and creating a cohesive collateral system across all platforms. From brochures to trade show displays and digital templates, every piece now reinforces a clear, confident story that lenders trust and borrowers understand.
