Skip to main content

Partnership Health Center

Rebranding with Heart, Strategy, and Simplicity

Partnership Health Center (PHC) is a trusted community health provider serving Missoula County and surrounding areas. With a deep commitment to accessible, inclusive, and comprehensive care, PHC plays a vital role in advancing health equity for all.

Challenge
Solution

PHC’s former brand no longer reflected its professionalism or forward-looking mission. Partnering with leadership, Gecko developed a bold, modern identity anchored by the simplified “PHC” name—featuring a versatile logo system, refined typography, and a warm, accessible color palette. Supported by a comprehensive style guide with signage, stationery, and collateral templates, the refreshed brand communicates with clarity and consistency, resonating with the community and positioning PHC as a confident, compassionate leader in regional healthcare.

4→1 service pillars (medical, dental, behavioral health, pharmacy) unified under one cohesive identity
100% of brand touchpoints redesigned for consistency
Sturdy Scarlet Red
198 C
#ef455c
Enlightened Orange
165 C
#f36c38
Summer Gold
1355 C
#fbb36a
Mindful Lake
320 C
#00abae
PHC Blue
2736 C
#37469d
Deep Sentinel Blue
#201f5b

“Their staff have been immensely helpful. They've helped guide our process toward results that are stellar. We presented our updated branding to our board and they loved it!”

Eric Halverson
Partnership Health Center