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CEI Maine

A Platform for Change in Maine

Coastal Enterprises, Inc. (CEI) is a nonprofit Community Development Financial Institution (CDFI) committed to building a just, vibrant, and climate-resilient future for people and communities in Maine and other rural regions. With a wide array of programs supporting small businesses, workforce development, and environmental sustainability, CEI plays a vital role in fostering equitable economic opportunity across the state and beyond.

Challenge
Solution

As CEI rolled out a new strategic plan, its website no longer reflected the scale of its impact or served the needs of its diverse stakeholders. The organization needed a modern, accessible digital platform that could clearly organize content, guide users to action, and grow alongside its evolving goals.

Gecko led a full website redesign and brand review, delivering a custom WordPress site optimized for accessibility, performance, SEO, and mobile use. We restructured navigation for intuitive wayfinding, implemented smart content funnels for key audiences, and built a flexible backend that empowers CEI’s team to manage updates with ease.

Our partnership expanded to include CEI’s annual report and the design and development of a statewide Women’s Business Center website, featuring a searchable business directory, self-managed profiles, and downloadable marketing resources—extending CEI’s impact through clear, scalable digital tools.

Moss
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Periwinkle
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Riptide
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Alge
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Deep Sea
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Coral Reef
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A custom-designed WordPress website
Optimized for mobile, accessibility (WCAG 2.1 AA), SEO, and speed
A restructured navigation system
With descriptive menu text for intuitive wayfinding
Smart funneling strategies
To guide different audience types to relevant content and calls to action
Backend flexibility
Using the Gutenberg editor to allow CEI staff to manage updates with ease