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Blue Ridge Services

Scaling Expertise, One Course at a Time

Blue Ridge Services is a national leader in solid waste operations, consulting, and training. In 2023, the family-owned business set a clear objective: expand its online training offerings to reach a broader audience and create a scalable, dependable revenue stream. Their content was strong. Their LMS wasn’t. They needed a modern, flexible platform capable of supporting rapid growth.

Challenge
Solution

Blue Ridge’s existing third-party LMS was rigid, hard to manage, and impossible to scale, with limited user roles, weak reporting, an unintuitive learner experience, and no way to manage pricing or customers at volume. To grow both reach and revenue, they needed a unified learning ecosystem fully integrated with their website and tailored to their complex business model. Gecko rebuilt the platform inside WordPress using Sensei LMS and WooCommerce as the foundation, then layered on a custom architecture that delivers a seamless student experience, robust management tools, and a scalable framework built for growth.

Admin Experience, with Ongoing Engineering Support
This isn’t a one-time build; Gecko provides ongoing engineering support and enhancements to ensure the LMS grows alongside Blue Ridge’s training and business goals
41 courses with streamlined enrollment and progress tracking
1200+ active students onboarded, signaling strong traction
40% percent increase in clients within one year of launch
105 qualified form submissions driving new opportunities

“Our new site and LMS are not only powerful and scalable for future growth, but the intuitive navigation and user experience have directly driven significant website traffic and helped us attract many new clients. We couldn’t be happier with the outcome and highly recommend Gecko for any custom web or LMS development project!

Sara Reeves
Blue Ridge Services | Financial Manager