bink.
Smart, Sharp, and 
on Message - 
Just Like bink
It’s not every day you get to redesign a website for another marketing agency—but when Brilliant Ink (now bink) came to Gecko, we jumped at the chance. A woman-led PR and internal communications firm with a national client base, bink was undergoing a strategic repositioning, a shift to a more defined niche in the life sciences industry, and a full rebrand. With in-house designers handling the visual identity, they turned to us to translate that brand into an engaging and scalable digital presence.
bink needed a bold, flexible website to showcase its newly packaged services and niche positioning. While their internal team handled naming and visual identity, they partnered with Gecko to reimagine the site structure, streamline user journeys, and create an MVP that felt anything but minimal. The result is a custom WordPress site that balances ambition with efficiency—featuring clear CTAs, a brand-aligned design, and a scalable foundation with flexible templates and block-based editing to grow alongside the agency.
