Lemon Laundry
A Fresh Spin on Commercial Laundry
Lemon Laundry is a commercial laundry service built on the belief that even the most practical businesses deserve standout branding. After purchasing a location from another laundry company, the new owner came to Gecko to create a fresh identity that was clean, modern, and completely distinct from the previous brand.
Gecko developed a vibrant, flexible identity system for Lemon Laundry, including logo design, typography, color palette, and custom iconography—all captured in a comprehensive style guide. The brand extended into physical applications such as building signage, uniforms, vehicle wraps, and interior decor, helping establish a consistent and memorable presence. The final result is a business that looks as fresh as the laundry it delivers—clean, modern and built to last.
