Movie Madness
Movie Magic Reimagined
Movie Madness the legendary Portland video store and memorabilia museum acquired by Hollywood Theatre in 2018, needed a digital experience as unique and beloved as its physical location. While its collection and programming remained vibrant, the old website was hard to update, difficult to navigate, and not optimized for mobile.
Gecko reimagined the Movie Madness experience with a modern WordPress site that preserves the brand’s personality while streamlining functionality. The redesign introduced a fully integrated Agile Ticketing flow for screenings and events and a custom-built search app that lets users explore 90,000+ titles in real time.
Powered by Meilisearch and semantic search, the tool delivers lightning-fast results and transforms how fans interact with the collection—bringing the magic of Movie Madness online.
“The new search rules nailed it — it’s performing better than ever. We’ve been testing extensively, and the experience is seamless. Huge thanks to the Gecko team for all their hard work.”
Ted HurlimanMovie Madness | The Hollywood Theater
