Stella’s Surf Shack
A Sunshine-Soaked Brand Identity
Stella’s Surf Shack needed a brand identity that felt retro, tropical, and instantly joyful; built for a mobile shave ice truck and easy to recognizable in a town of endless food trucks. We created a bright, island-inspired look with an emblem-style logo, playful supporting elements, and a mascot-style icon that can live beyond the main mark on merch, stickers, and signage.
We needed to blend two worlds—surf culture and shave ice—into a simple, clear logo that stays readable at small sizes and bold enough to paint directly onto a truck. We designed a versatile emblem with retro typography and vibrant coastal color, supported by surf-and-island motifs and a standalone mascot for flexible use.
“Thank you so much for all the hard work you have put into this project, I absolutely love the final product!”
StellaStella’s Surf Shack | Founder
