The Roxy Theater

A Blockbuster Integration

The Roxy Theater is a beloved nonprofit, community-owned cinema in downtown Missoula, Montana. Known for its year-round cinematic and cultural programming—including the International Wildlife Film Festival, the Montana Film Festival, and the Roxy Film Academy—it’s a cornerstone of local arts and culture.

Web
Nonprofit
Arts + Culture
Project Cost Estimate $ $ $ $ $

Visit Site

Challenge

Solution

The Roxy needed a modern website that matched the energy of its programming while still integrating with Agile Ticketing, a powerful but visually limited third-party system. Gecko engineered a seamless WordPress experience that delayed the handoff to Agile until the final step of the ticketing flow, keeping the journey smooth and fully branded. The result is an intuitive, engaging site that supports ticket sales, film discovery, and community connection—earning praise from Agile’s head of development and setting a new standard for Agile integrations nationwide.

Invisible Third-Party Integration

Engineered a near-seamless ticketing flow with Agile—users stay in The Roxy’s brand experience until the final click.

1,300% Engagement Spike

Stickiness grew 1,306% after launch, pointing to a dramatic jump in user retention and frequency.

Built for the 72%

Mobile isn’t an afterthought, it’s the main stage. The new site delivers a seamless experience for the majority of users.

“Thank you to our wonderful, talented friends at Gecko for working through this beast of a site with us. There is SO MUCH going on behind the scenes and they wrangled it all and wrapped it up in such a pretty package!”

Becca Sayre

The Roxy Theatre | Marketing Coordinator

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